CRUISE operator MSC Cruises UK has appointed a new executive director.

Giles Hawke has been named executive director for the UK, Ireland and Australia at the firm, which operates cruises from Southampton.

He will be responsible for operations in the three countries and will act as the coordinator and reference point for North, South and Central America, as well as South Africa.

He will also coordinate passengers travelling to Europe, who have been sourced from these countries, which are managed by the Geneva-based Revenue Centre Europe.

Giles, who has more than 20 years’ experience in the industry, said: “I’m delighted to be taking on a broader role within MSC Cruises.

“I still have a very strong focus on the local domestic markets, while having the opportunity to share best practice in both directions with other English speaking markets where we operate.

“This is a great role to help position MSC cruises for further significant growth,” Mr Hawke, pictured, added.