A NEW value fashion store's is due to open today at the third attempt.

The grand opening of the PEP&CO store in Eastleigh's Swan Shopping Centre has been cancelled twice before as the store was not ready, but is due to go ahead tomorrow morning .

A local mum who has been picked from among those who applied to be the face of the store will cut the ribbon at 10am alongside her three children.

The store, which had been originally scheduled to open almost two weeks ago, replaces the Monsoon and Accessorize stores that previously occupied the same units.

A PEP&CO spokesperson had said: "We're extremely keen to get our Eastleigh store open, it's just taken us a little longer than we'd hoped to get things just right.

"We want everything to be absolutely perfect before we open the doors to customers but rest assured we are working flat out behind the scenes to get the store ready to roll."