A BASINGSTOKE-based digital firm has revamped the way a cancer charity engages with its audiences online.

DotLabel, a user experience and digital agency based in Basing View, was commissioned by the Anthony Nolan blood cancer charity to design and apply a user experience journey tailored to the charity’s users in order to best provide user engagement and the charity’s donor registration process.

DotLabel specialises in UX (user experience), which ensures a website, app or other digital presence is built around the needs of the audience. This is done by user research, focus groups, and testing among the target audience. The outcomes of UX often form a vital part of a company’s market intelligence.

The outcome of the work has enabled the charity to gain a deeper understanding of their users and grow their donor base as well as design relevant website visitor journeys for those users who did not qualify as donors, maintaining their engagement with the charity.

To find out more about the firm, go to dotlabel.co.uk.