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Keeping things local with foodie friends
10:13am Thursday 10th October 2013 in News
A LOCAL food producer owned by Waitrose has become a corporate friend of Hampshire Fare – offering 1,000 specialist products.
The Leckford Estate and the county-wide organisation have worked closely together this year to source local food and drink for the estate’s new farm shop, which opened in August.
The Leckford Farm Shop boasts more than 1,000 products, many of which are from in and around Hampshire including items made by Hampshire Fare members.
Jennifer Williams, who owns Naked Jam, is one of the producers supplying the farm shop.
She said: “I am so grateful for the opportunity to supply the new farm shop. I’m delighted with how well my products have gone down with customers with sales far exceeding my expectations.
“But in honesty it has been about more than just sales, it has been an invaluable learning experience. I now realise we are not just small producers, we are tiny producers.
“Getting prepared to supply the farm shop and meet the regulations of a larger retailer has been a brilliant stepping stone for growing our businesses and becoming small producers.”
The shop aims to boost the local food economy through its support of local suppliers whilst also showing products made on the estate.
Becoming a corporate friend of Hampshire Fare will enable the Leckford Estate to pledge its support to local producers through the hard work of the county food group.
Andrew Lazenby, commercial manager of the Leckford Estate, said: “We are delighted to have the opportunity to support the work of Hampshire Fare.
“The county is fortunate to have such a proactive and effective food group working to promote the interests of local producers.
“We want to show our ongoing commitment to local producers though our farm shop and our work with Hampshire Fare.”
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