British Airways is aiming to become everyone's pet airline by introducing an in-flight entertainment channel featuring cute cats and dogs.
Entitled Paws & Relax, the channel is being launched on BA's long-haul flights next month.
BA's in-flight entertainment manager Richard D'Cruze said: "It might sound barking, but there's lots of research to suggest that watching pets can enhance overall wellbeing."
The new channel will include cartoons, as well as cats and dogs at play.
Last month BA launched a new genre of "Slow TV" on board flights, including an unedited seven-hour Norwegian train journey from Oslo to Bergen.