I’M sure that after all that turkey and trifle, your readers are thinking forward to their new year’s resolutions for 2014.

Instead of giving something up, we’re asking them to give blood.

Donating blood saves lives. It’s an easy resolution to keep and is easy to get started.

During 2013, blood donors across England and North Wales helped save the lives of patients within the NHS and we are grateful to each and every one of them.

We’re looking forward to welcoming them again into our donation sessions in 2014 as they continue to save lives.

Becoming a blood donor is easy.

All people need to do is visit www.blood.co.uk, register and book an appointment at a session.

Jon Latham Assistant director of marketing, NHS Blood and Transplant