A NEW face has come into a top job at a video production agency.
Genevieve Touzin is the new managing director of Face TV, based in Hackwood Road, Basingstoke.
The Basingstoke resident of 23 years will lead the growth of Face TV as it looks to develop from a traditional television and video production company into a full-service video and TV content agency.
Canadian-born Genevieve, who has worked in the media and entertainment industry for nine years, said: “It’s a very exciting time to join a business with such potential
“At a time when video content and measurable marketing channels are increasingly important in boosting saliency, engagement and loyalty for brands, Face TV is ideally positioned to achieve substantial growth by helping businesses meet their sales and marketing objectives, through the combined use of great video content, and targeted, measurable audience data.”
Paul Friend, founder and creative director at Face TV said: “Whilst we have been producing videos for over 35 years, we are entering an amazing new time, where video can be targeted and measured like never before, and so for almost the first time it can be totally justified in terms of ROI (return on investment) and effectiveness.
“I am thrilled that Genevieve has decided to help lead us into this great new world, and help our clients benefit from the new opportunities video content now brings.”
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