A FARMING personality has shared his top tips for successfully growing a rural business.

Farmer, author and television presenter Adam Henson paid a visit to Newlyns Farm in Hook on Thursday, 9 May where an event was hosted by Lloyds Bank Agriculture focusing on the future of farming, changing consumer habits and diversification.

Mr Henson, who along with his business partner Duncan Andrews, built a tenanted farm in the Cotswolds into a successful visitor attraction, delivered a talk to 25 farmers and rural estate managers from across Hampshire, Wiltshire and Dorset.

He spoke about the issues currently facing the agricultural sector.

Speaking at the event, Lloyds Bank farming ambassador Mr Henson said: “Despite many aspects of farming remaining unchanged over the years, we can’t say the same about the economic and political landscape in which we operate. This is why it’s so important for those who own and run farming businesses to constantly look at ways to evolve and grow.”

Mr Henson stressed the importance of having alternative revenue streams.

The businessman added: “Bringing a new type of customer onto the farm through these different activities also acts as a great opportunity to showcase UK farming, and the fantastic products we produce. It can provide the transparency needed to help build up trust and confidence with consumers around welfare standards.

“The best advice I can offer is to take time to reflect on your farming operation, prepare and then make plans to change. Make sure you’re considering ever evolving consumer demand and, above all, share best practice and learn from others.”

As well as providing the venue for the event, Newlyns Farm owner and Lloyds Bank customer Rob Janaway took part in the discussions.

Adam was joined at the event by Lloyds Bank Agriculture relationship director, Victoria Read, and area director for the South East region, Ian Webb, who offered insight into the current financial market and broader economic conditions.