A STORE bidding to bring high-end fashion at affordable prices has opened in the town.

Utopia opened its doors in the Chantry Centre on Friday, November 2, and owner Remzi Hayat said he's received a good reaction to the move.

Six branches of the boutique-style shop already operate in various London locations and other towns, but the brand is now looking to break into the Andover market.

Remzi said: "We found an opportunity in Andover it's an upcoming town and not enough fashion companies.

"We thought we could do well, everybody is welcome.

"We try to bring high market fashion at an affordable price- you don't need to spend a lot of money to look good is what we say."

Utopia is also looking to hire new staff as it opens, anyone interested should go into store with a CV or call Remzi on 07931382428.