An Andover business has launched a plan to keep motor-racing fans in the local area and spend money with businesses.

The Lifestyle Card has struck a deal with The British Automobile Racing Club (BARC) which will result in their members being given membership of the scheme. BARC, which runs Thruxton racetrack, will also offer discounts in return.

It is hoped that visitors to Thruxton will now spend money in the area’s businesses and stay at hotels with the added incentive of the discount. This will be aided by links on the circuit’s website to businesses in the scheme.

Company Directors at The Lifestyle Card, Sean & Fiona Caruana, said: “We are delighted to have formed this partnership with BARC and we’re positive that our members will enjoy receiving discounts at all BARC venues.

“We hope that visitors throughout the year will be more inclined to stay longer in the area and sample local restaurants, accommodation and the many fantastic days out and experiences that the Test Valley area has to offer.”

The Lifestyle Card has thousands of members in the area, and has a presence in Andover, Tidworth and various areas of Test Valley.

The Chief Executive of BARC, Ben Taylor, said: “BARC is delighted to join forces with the Lifestyle Card. Not only will it provide great added value to our members, but it will also showcase our exciting product range of race events, driving experiences and conference facilities to a whole new audience, both locally and across the country. We look forward to developing the partnership even further in the future.”

Thruxton Circuit is located on the village’s airfield, the home of a former RAF base. It hosts racing of many kinds, including cars, motorbikes and other vehicles, as well as wheelchair racing and other sports.