SOME of the world’s most desirable cars have been brought together in an online “supermarket” through an app devised in Southampton.

Entrepreneur Reuben Smith conceived PrestigeDriverApp as a way to present a live inventory from a host of prestige car dealers.

Cars on sale via the app range from £60,000 to more than £1million and include sports cars, classic cars and performance vehicles.

Some are so rare that they are listed as “price on application”.

The most sought-after cars already on the platform include:

  • One of the most successful Formula 1 models ever, the 1996 Williams-Renault FW18-3, driven to three race wins by Jacques Villeneuve.
  • A Mercedes-Benz 300SL 1961 roadster which has featured n the cover of many magazines and newspapers and was used as the parade car for Sir Stirling Moss at Goodwood Festival.
  • A 1965 Aston Martin DB5 – as used by James Bond in eight films to date. It is listed as “price on application” but models fetch between £400,000 to £900,000.

Reuben Smith, founder of PrestigeDriverApp, said: “The prestige car buying market is booming right now and there is huge investment potential in classic, performance and sports cars – especially when bought for the right price and kept in good condition.

“The launch of the new James Bond films has also driven up interest in classic cars with Aston Martins extremely popular at the moment. That said, the market for models from the 1980s and 1990s is also starting to gain some traction.

“With online auctions and sales really growing in popularity sine the pandemic, buyers are demanding that the buying process be as streamlined as possible and in-app marketplaces which curate content centrally are set to dominate this sector. The app allows those in the market for a prestige car to access and research cars from the palm of their hand, with stock from multiple dealers from across the world in one place.

“Whilst app-based marketplaces really are the future for many specialist sectors, motoring magazines are still extremely popular with this audience so we have integrated functionality which bridges the gap between traditional media and the online space. The scan function means that users can instantly bring to life print adverts within the app to offer rich, multimedia content.

“We have hundreds of prestige cars from dealers from across the world and the inventory is growing daily. Whilst there are many rare gems to be found within the app, we really do feel that we have something for everyone with sports cars ranging from £80,000 to £350,000 selling extremely well.”