A HAMPSHIRE due have launched a new business alongside their families despite the challenging times.

Long time friends Karen Addison, from Stockbridge, and Deborah Leabeater from Wellow had often discussed starting a small company together.

Now they are living their dream having launched Loungersclothing.

Karen told the Chronicle: "In these somewhat uncertain times, we are delighted to do something positive and are very excited to have just launched Loungersclothing Ltd, with the first three designs of our super-comfortable, environmentally friendly, organic brushed cotton lounge trousers."

Loungers online sales website is now up and running, and they are actively engaged with their customers on social media.

Although many of the charity fairs they hoped to attend this year are not able to run, they will feature on many of the virtual charity fairs websites.

Deborah added: "We wanted to create a product which was ethically produced, to use packaging materials which are recycled and recyclable, and to partner with organizations which share our values.

"Rather than plastic, we use a natural, sustainable plant material for Loungers iconic back-pocket buttons, helping farmers from the Ecuador rain forests; our labels are made from recycled cotton fibres, and contain wild flower seeds – with a grow me, don’t throw me message.

"We have been really pleased with the feedback so far – lovely comments on social media, and sales have already exceeded our expectations at this early stage.

"We would love to continue to grow the business, and ultimately provide flexible employment opportunities for local people, to try to help ensure our rural economy can thrive.”