AN ANDOVER woman has been shortlisted for a prestigious social media influencer award.

Andover resident Geo James (nee West) has been nominated for the Serious Influence award at The Blogosphere Awards.

This a new category at the awards which celebrates individuals who have made a serious influence on the social media influencer industry.

About her nomination, Geo said: “I’ve always been extremely passionate about educating people on best practices in the influencer industry as it’s still very much misunderstood.

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“Like it or not, social media content creators (influencers) impact most peoples’ lives today whether it’s through the content they consume on their devices or the purchasing decisions they make, and advocating for responsible, transparent, inclusive and sustainable influencer marketing is core to everything I do.

Andover Advertiser: Geo JamesGeo James “To be recognised by a leading industry body is unbelievable, and very validating after so many years of hard work. I’d love to win, but to even be shortlisted is beyond my wildest dreams.”

Geo is one of the five nominees for the award.

Geo began her career working with Youtubers and Bloggers from her student bedroom more than a decade ago, and has been a key part of the influencer industry as it has grown into the $15 billion giant that it is today.

Since then, she has led campaigns for brands such as L’Oreal and EA Games, run an award-winning influencer marketing agency, and worked with the biggest celebrity names both on and off social media.

Geo also leads influencer marketing courses on popular learning platform Udemy, where earlier this year she was named the highest rated influencer marketing course of over 100,000.

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In June 2022 Geo was invited by Influencer Marketing Show, a leading global conference for people who work with influencers, to join its advisory board.

Andover Advertiser: Geo JamesGeo James The Blogosphere Awards celebrate the best influencers and best influencer brand campaigns from over the past 12 months.

The awards will be held in London on September 22.

There are 34 awards up for grabs this year, including the Serious Influence award and the Blogosphere Creator of The Year award.

The winners of each award category will be featured in issue 25 of Blogosphere’s magazine, with the Creator of the Year winner being highlighted on the front cover.

Voting for the awards is currently open online at  

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