Tesco is giving Paperchase a new life as it begins to sell the brand’s products in more than 250 stores and online in selected areas.

This comes after the supermarket bought the Paperchase brand and related IP earlier this year as the high street retailer hired administrators.

Tesco will give customers the opportunity to buy a range of Paperchase greetings cards and stationery as well as gift-wrapping essentials, party decorations and accessories, notebooks and more.

Christmas products will also be landing in stores this week including greeting cards, gift wraps, decorations and crackers.

Andover Advertiser: Paperchase products will be sold in some Tesco stores and online in some areasPaperchase products will be sold in some Tesco stores and online in some areas (Image: House of Commons/PA)

When will the Paperchase products become available at Tesco?

Tesco said the Paperchase products will become available in select stores and online in select areas this week.

The launch of Paperchase in Tesco stores is part of the supermarket’s ambition to make it easy for customers to pick up stationary items for work and school or grab a last-minute greeting card as part of the weekly shop. 

The Paperchase products will exist alongside Tesco’s own range of cards, gifting and stationery.

Speaking about the relaunch, Jan Marchant, Managing Director of Home and Clothing at Tesco said: “Paperchase is a well-loved brand by so many, and we’re proud to bring it to Tesco stores across the UK.

“We know many customers will be excited to see Paperchase products returning to stores, and we also hope to introduce the brand to many new customers.

“We look forward to exciting and delighting stationary fans with new products and some old favourites – look out for them in your local store”.