New Reach has extended partnership with Hampshire Cricket

New Reach will continue supporting Hampshire Cricket and the Utilita Bowl for a fourth consecutive year, delivering PR services to raise their media profile across sport and entertainment.

Working with the club since 2022, New Reach has managed major media moments and strategic campaigns, including the solar project with Utilita, the signing of cricket star Ellyse Perry, and the club’s acquisition by GMR Group.

Over 1,000 solar panels have been installed at the Utilita Bowl (Image: Hampshire Cricket)

Nick Rewcastle, managing director at New Reach, said: "We're thrilled to extend our partnership with Hampshire Cricket for another year.

"Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways.

"Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives.

"2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership.

"We’re truly looking forward to backing the Rose and Crown again this year."

The agency has also driven global announcements, established stronger media partnerships, and managed key media moments including media days.

Jonathan Peace, head of brand, digital and marketing at Utilita Bowl, said: "New Reach has been an invaluable partner in elevating our communications strategy.

"Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026."

Looking ahead, New Reach will collaborate with the new-look Utilita Bowl team to drive PR across both cricket and non-cricket events.

Plans include supporting The Hundred in its new format, marking the stadium’s 25th anniversary, and cementing the club’s status in T20, women’s and international cricket.

The agency will also continue to promote regional media engagement, celebrate community impact, and spotlight leadership within the industry.

New Reach is known for its work in sport, media and events, specialising in PR, social media and video campaigns that inspire action and deliver measurable results.

The agency said it prides itself on transparency, authenticity and building partnerships rooted in trust and shared purpose.