New signage application for shop on Andover High Street

The shop, which opened on January 17, at 48A High Street, aims to update its shop front with fresh fascia signage and window vinyl graphics.

The application seeks 'advertisement consent' only, ensuring no structural alterations to the existing building.

The proposed signage will be located entirely on the current frontage facing the High Street, and will not extend beyond the present building line.

In a heritage statement by Andover Premier, it said: “The property is not a listed building, however, its position within the conservation area means that care has been taken to ensure that the proposed advertisements preserve and enhance the character and appearance of the surrounding historic environment.

Drawings of the plans for signage at Premier Convenience Store in Andover. (Image: Test Valley Borough Council)

“The advertisements will respect the established shopfront proportions, remain visually contained within the ground‑floor commercial frontage and avoid excessive illumination or projection into the public realm.”

The design materials and colours have been carefully chosen to align with the conservation area’s aesthetics.

A restrained palette has been adopted in keeping with neighbouring shopfronts, while the scale and proportions are consistent with the current shopfront.

Importantly, the signage has been deemed sympathetic in terms of scale, position, and appearance, ensuring it will not overpower the façade or interrupt the architectural pattern of the High Street.

The design respects established shopfront proportions and remains visually contained to the ground-floor frontage, without employing excessive illumination or projection.

Drawings of the plans for signage at Premier Convenience Store in Andover. (Image: Test Valley Borough Council)

A detailed heritage statement within the application has highlighted that the proposed advertisements will preserve the character and appearance of the Andover Conservation Area, causing no harm to heritage assets.

The overall conclusion of the heritage statement describes the changes as a modest and suitable enhancement to the shopfront, fulfilling statutory requirements to preserve or enhance the conservation area.

At the time of reporting, no public comments have been made.

The planning application was received by Test Valley Borough Council on Friday, February 6 and has a determination deadline of Friday, April 3.

To view the planning application search 26/00256/ADVN on the TVBC website.