Shoppers brand Morrisons 4.5kg chocolate bar 'impossible to eat'

Morrisons is selling a Toblerone weighing 4.5kg—12 times the standard size—promoted as a treat ahead of Father's Day on June 21.

The 80cm-long bar is priced at £80, though More Card holders can buy it for £50.

Stuart Snowden, better known online as Grumpy Northern Foodie, shared a photo of the bar that quickly drew a flood of comments.

Shoppers questioned how anyone would manage to eat the oversized chocolate.

One commenter said: "It's so hard to eat. I had to microwave it as each block is so big and solid."

Another joked about its practicality and design.

"I’m interested to see what it looks like once opened.

"Is it the same design as the normal ones and therefore probably impossible to break? You’d have to love Toblerone to spend that much in one go," they said.

Others doubted the value and purpose of such a large chocolate bar.

"When I was a child they said you can't put a price on stupidity, they were wrong," one said.

Baffled shoppers have branded Morrisons' new 4.5kg chocolate bar 'impossible for them to eat'. (Image: Kennedy News/Grumpy Northern Foodie)

Another added: "I've no idea how you would cut a chunk off let alone eat it.

"I would have to suck it as my teeth wouldn't allow it.

"It would last a year so I hope there's a good date on it."

Not all reactions were negative.

One shopper said: "That’s £1.11 per 100g which is not a bad price these days."

The promotion will be available until Father's Day on June 21.

Morrisons launches AI trolley trial

Morrisons shoppers have been given a first glimpse of the supermarket's futuristic new AI-powered trolleys, but many customers think they have already spotted a major flaw.

The trial is taking place at the Preston store and features smart carts equipped with touchscreens, sensors, cameras and built-in scales.

Dubbed "Fancy AI trolleys" by one customer, the Caper Carts, supplied by US technology company Instacart, are designed to identify products as they are placed inside, automate weighing, and track spending in real-time.

Gordon Macpherson, Productivity Director at Morrisons, said: "We're constantly looking for ways to bring innovation to the weekly shop to enhance the experience for our customers.

"We're excited about bringing the first fully-integrated AI-powered trolleys in the UK to a first store soon, and look forward to testing customer response and building understanding of how the technology works within the Morrisons store estate."

The trolleys also allow customers to scan items as they shop and weigh fresh produce directly in the cart.

The onboard screen keeps a running total, and the system is linked to Morrisons More cards so discounts and offers can be applied as you shop.

Once the shop is complete, the trolley generates a barcode that can be scanned at a self-checkout to finalise payment.

The trolleys are already in use at major retailers in the US, including Kroger, Aldi, and Coles, but this is the first time the technology has been trialled in the UK.

UK supermarket rankings in 2026

Despite the excitement, concerns about theft and vandalism have been raised online.

One Reddit user wrote: "Trolleys with tablets on that will be left outside? Sure none of them will get stolen."

Another commented: "They'll be stolen, broken, in the canal in a few days."

A third simply asked: "So what happens when they find themselves in the local river or canal?"

Morrisons says the trolleys are equipped with anti-theft features.

If a customer attempts to leave the store without paying, the trolley will reportedly flash red to alert staff.

Instacart also claims the carts are weatherproof, are designed to be stored and operated like standard supermarket trolleys, and have batteries charging automatically when grouped together.

The supermarket first announced the trial last year and is using the Preston launch to gauge customer reaction before any wider rollout across the supermarket's store network.