Residents can receive expert advice and treatment for minor eye conditions without booking an appointment with their GP.
People experiencing problems such as dry or sore eyes, or eyelid lumps, bumps and irritation, as well as eye infections and allergies can access support directly from their local pharmacy.
This service aims to provide faster, more convenient care closer to home and to free up GP appointments.
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People experiencing minor eye problems can seek help from their local pharmacy to get help faster and closer to home. (Image: NHS Hampshire and the Isle of Wight)
Neil Hardy, chief pharmacist for NHS Hampshire and Isle of Wight, said: "Our community pharmacies are already playing a vital role in helping thousands of people get quick and convenient care for minor illnesses and ailments closer to home.
"Expanding awareness of the eye support available in pharmacies is a natural next step in that journey.
"We know that when people develop a minor eye problem, they want expert help quickly and locally.
"Pharmacists are highly trained healthcare professionals who can assess symptoms, provide advice and suggest treatments where appropriate, and ensure patients are directed to the right service for their particular needs if they require additional care.
"This is about making healthcare simpler and more accessible for local people while strengthening neighbourhood health services.
"By helping patients receive the right care in the right place, we can improve their experience and make sure our GP practices, urgent treatment centres and emergency departments are available for those who need them most."
The NHS has launched a campaign to increase awareness of the pharmacy support available for minor eye conditions. (Image: NHS Hampshire and the Isle of Wight)
The campaign aligns with the ambitions set out in the NHS 10 Year Health Plan, supporting the continued shift from hospital-based care towards more preventive, community-based services delivered closer to home.
Mr Hardy added: "The vision for the NHS is clear – delivering more care in neighbourhoods and communities, and making it easier for people to access support without needing to attend hospital.
"The wide range of services now available in pharmacies, like blood pressure testing, vaccinations and support for minor illnesses, including eye conditions, demonstrates how we can use the skills of our wider healthcare workforce to give patients faster access to care, while supporting the long-term vision for the NHS."
Pharmacies will assess symptoms, recommend treatment if suitable, or refer patients to specialist services when needed.
People are encouraged to visit their pharmacy first for minor eye issues.
However, contact lens wearers experiencing eye problems, or needing assistance removing a lens, should contact the optician responsible for supplying and managing their contact lenses.
Anyone experiencing serious symptoms such as vision loss, a sudden change in sight, or an eye injury should seek urgent medical advice through NHS 111 or emergency services.
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